Award-winning JamboKids dolls and storybooks represent a range of cultures - Asian, African, Hispanic, North American, and Russian - reflecting the growing cultural diversity of our society. As Americans become more attuned to their heritage and less likely to speak only English, retail stores have become more inclusive of Hispanic Americans, African Americans, Asian Americans and increasingly Central and Eastern European Americans, (CEEA). For parents and grandparents looking for fun, positive, relevant role models for their 3-8 year old children, the JamboKids dolls and books inspire kids to appreciate differences that they may encounter in our own culture and prepare them for a global world by modeling life skills and values that promote cognitive development, emotional maturity, social awareness, civic mindedness, and other virtues that are universally valued by people around the world.